Will Farrell . Online Sketchbook: Task 2

a.What impact does an exhibition ‘title’ or theme make to the visitor’s experience?
The title is the main attraction to the event. When people read the title thoughts and suggestions associated with the title will evoke a positive or negative response from them. Depending on the word it can be a strong indicator to what the event will initial, and also the mood or tone of the event. If an event is more instructional rather than demonstrative then the font may be more formal to indicate professionalism. Colour and typography both can play a large part for the attraction of an event. Big bold bright letters will attract many peoples eye over bland black thin fonts. The title has to be self explanatory and not confusing, if a passer by is to view the title they need to know exactly what the event will involve without needing an explanation.
b.What information would you like to provide for visiting professionals and employers?
The event must be highly informative without being too overpowering to a visitor. The idea is to get the visitors intrigued rather than just being there. The visitor can' leave the event without understanding what its about and what it wants to tell people. Information on the event and the work within it can be included either in leaflets or banners or boards within the vent. People visiting will be able to talk and express their understanding to the members of the event to get a greater understanding of the work displayed.
Business cars are essential to provide vital information about ones self without being to overpowering towards newcomers. They are an optional gift during an event so if people like the work displayed, they can't contact the artists to possibly work for them in the future or just to understand them a little better.
2.Illustrate your post with relevant examples of exhibition signs, labels and ‘takeaways’ (postcards, catalogues, guides and souvenirs) that could be used in your own end of year show.
There are many ways to provide contact information during an exhibition. The main way as said above is business cards these provide simple information for contacting the artists. Another way is to provide a physical portfolio unless it is online or both. This way it shortens the potential employers job in understanding the artists. Leaflets or postcards or even stickers can be a good way to promote the product without being too formal. A visitor can take away an informational document such as a leaflet, which can inform them as well as advertise either the event or the artists work to others from that point forward.