TIGA

TIGA's vision is to make the UK the best place in the world to do games business. Our mission is to fight for the interests of game developers. To achieve our vision and mission we focus on the delivery of three strategic objectives: political campaigning, profile raising and helping our members commercially. This means that TIGA members are effectively represented in the corridors of power, their voice is heard in the media and they receive commercial benefits, including a reduction in costs and improved business opportunities. 
1. Political Campaigning
TIGA campaigns to represent the video game industry's interests at the highest political levels. TIGA instigated the creation of the All Party Parliamentary Group for the Computer and Video Games Industry in the Westminster Parliament in 2009 and 2010. We are campaigning to persuade policy makers to support the video games industry through: changes to the tax regime; measures to improve access to finance; the provision of prototype funding; help for developers to attend tradeshows; action to further improve education and skills and to promote business and university collaboration; and the provision of flexible migration and employment policies. 
We have had major successes. In 2011, TIGA successfully campaigned for changes to the R&D tax credit system.  In 2012, TIGA successfully convinced the Coalition Government to introduce a tax break for games production. This is expected to come into effect in 2013 and is estimated by Games Investor Consulting to be worth £96 million for the games industry over five years. 
2. Profile Raising
TIGA is delivering a positive media campaign about the UK video games industry. Today we are achieving high levels of positive coverage about the UK industry. Over the last few years TIGA has represented the games industry in a wide range of media publications and channels, including the Guardian, the Independent, the Financial Times, the Daily Telegraph, The Sun, The News of the World, the BBC News, ITV News, Channel 4 News, Sky News, The Scotsman, The Courier, City AM, The Huffington Post and Radio 5 Live. TIGA is providing effective representation in the national and international media for the UK developer and digital publishing sector.