Research/influences...

Children's games are not all aimed at children when developed, however I wanted mine to be specifically for my target age group. The majority of kids games have easy controls, nice aesthetics and something cute in them to keep them entertained. I aimed to include some of these elements in my game.I had to research the current market to see what my target market was used to and what I would have to meet if i wanted to approach the right audience.

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1. The picture above is an image I found that interested me. I thought that the aesthetic of the characters was specifically aimed at the audience I was aiming to market my design to. The use of the "button-type" eyes I thought was an interesting touch that would not only cut down modelling time but also add a friendly and approachable look to the characters that I wanted to use for my character.

I found this video on Vimeo of a canadian production for bank advert. There are elements of the Lloyds TSB adverts that I have looked at previously in this video. The style is very stylized and unique. I feel that the look of the characters and the scenery is a very pleasing aesthetic and is appealing to all audiences. I like the form of the characters, the long thin legs and the slightly larger heads. I feel that this would be very interesting to a younger age group and the slight lack of realism is what I need to employ when making my character.

Client : Royal Bank of Canda
“Mr Long Legs”

Production company : Mr Hyde Paris @ Curious Pictures NY
Directors : Fx and Mat
Agency : BBDO Toronto
Creative dirctors : Carlos Moreno, Peter Ignazi
Art director : John Terry
Copywriter : James Ansley
TV producer : Terry Kavannah
Producers : Amélie Couvelaire, Mary Knox
Music : “Mr Long Legs”
Composer : Matthias Pottier
Sound : Amagnasett