Eco friendly characters...

Here is one of the few images I could find that use children's characters to promote an eco friendly message. I am starting to see a trend that is required of characters to fit into this brief. The use of simplistic easy to recognize, active looking characters is essential for the message that I want to portray. The only difference is that these characters are very cartoon like and my character as it will be modeled I will need to make the character slightly more realistic. I will be exaggerating the features slightly and possibly the proportions of the body for example thin legs and chubby torso. Although I feel that the head will not look like the characters above. The colours used are also simple, primary colours that all children can relate to is the best way of coloring the character to make it more appealing, to make the character emit a happy, positive, bright, and smart feel.